Glossary - Exhibitions - srihm

Glossary – Exhibitions

Glossary - Exhibitions

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EXHIBTION

An exhibition (called an ‘exposition’ in the US) is an eventdesigned to bring together purveyors of products, equipment and services in an environment in which they can display or demonstrate their products or services to attendees.Exhibitions are either free- standing events, or are part of a convention. A PURVEYOR is a person or organization that supplies, sells or deals in particular goods or services.Exhibitions tend to be industry specific for logistical and marketing reasons. Based on the type of persons attending exhibitions may be trade shows or consumer shows :

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AREA EXHIBIT

Exhibitors are assigned specific floor space for displaying their equipment and other related exhibition props, fixtures and displays.
Area exhibits are for products that are considerably expansive (large) in nature. Height restrictions are determined by ceiling height A good example would be an automobile exhibition.

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TABLE TOP EXHIBIT

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Each exhibitor is allotted a table. The product is displayed on the tabletop. Often used where space is limited or where there is a limited number of exhibitors

Books and potted roses are more suited for exhibiting on table tops rather than oversized products

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BOOTH EXHIBIT

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A standard unit of exhibit space in the form of a stall occupied by an exhibitor under the terms of a contract. Booths may be either hardwall in nature(i.e. assembled of modular hard panels) or fabricated of pipe and draping

Exhibitors may book two or more contiguous standard booth space for additional exhibition space.
Exhibition organizers provide standard number of amenities per booth such as chairs, table, lights and plug points and booth floors are covered with some form of floor covering.

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Booths are the most common exhibition space set up format.
An education fair would typically sell booth type exhibit space.

TYPES OF BOOTHS

STANDARD

Exhibition organizers decide what the dimensions of a typical basic booth are. Such booths are termed standard booths and are the fundamental unit of sale. For example an exhition organizer could set the standard booth size as 10 ft x 8 ft

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INLINE/LINEAR

Inline (or linear) booths, are standard units arranged in a straight line and have neighbouring exhibitors on their immediate right and left with whom they share a common back wall, leaving only one side exposed to the aisle

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PERIMETER

Perimeter booths are inline booths along the boundary walls of the exhibit hall. An exhibitor may be able to take advantage of the higher back wall to allow more design options to attract buyers to the booth.

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CORNER

Corner booths are linear booths at the end of a series of in-line booths with exposure to intersecting aisles on two sides.

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PENINSULA

A peninsula booth is exposed to an aisle on three sides and is comprised of a minimum of 4 booths. There are two types of peninsulas:
1) One which backs up to linear booths and
2) one which backs up to another peninsula, also referred to as a “split island booth”

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END CAP

An endcap booth is exposed to an aisle on three nsides and is comprised of two booths. End capmbooths could be
(i) the two adjacent corner booths in a series of back-to-back linear booths or (ii) back to back with another end cap booth

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ISLAND

An island booth is a booth that is exposed to traffic from all four sides and is a collection of four or more standard booths

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FLOOR LOAD

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Weight per square foot that the floor of the exhibition venue can safely accommodate

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FLOOR PLAN

Map showing layout of exhibit space.
The floor plan shows all elements at the exhibition venue such as the location of registration counters, restrooms, seminar area, exhibitor’s lounge, food service areas apart from the positioning and arrangement of the actual exhibit areas/booths/tables

AREAS

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BOOTHS

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TABLES

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GROSS SQUARE FEET

Total amount of floor space in an exhibit hall.

Glossary

MOVE IN MOVE OUT DATES

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Dates set for installation/dismantling of an exposition

HOSPITALITY SUITES

Guestroom/suite used for receptions and entertainment, usually stocked with beverages and light food such as canapés.

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Often used by exhibitors at trade shows to meet, entertain and sell potential customers on their firm’s products.

PIPE AND DRAPE

Tubing draped with fabrics to create separate exhibit booths

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TRADE SHOW/TRADE FAIR

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Trade fairs (trade shows) are exhibitions organized so that companies, firms and entrepreneurs in a specific industry can showcase and demonstrate their latest products and services.

Trade shows are typically business-to-business (B2B) type of events attended by company representatives, industry partners and the press, whose purpose is to examine recent market trends, products and opportunities in addition to networking. Admissiojn t0o trade shows is not open to the general public.

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Trade shows may be freestanding events but more frequently are part of a convention. Trade shows are either free standing events or are part of a convention. Usually trade shows are organized and sponsored by trade associations for specific industries.
At a trade show, individuals will typically see big and complex exhibits showcased in trendy and exciting ways.

Team members who staff a trade show exhibit are often sales and upper level
management. Many registrants look forward to the opportunity to speak face-to- face with company decision makers.
All aspects of the product or service, such as costs, benefits, and projected
return on investment are discussed. The sales process is habitually lengthy and
extends beyond the show.

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CONSUMER SHOW

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Consumer shows are Business to Consumer (B2C). They are open to the general public. Attendees go demonstrations and stimulate new ideas. Almost never connect to any convention or meeting.
Consumer shows are often just a collection of temporary stores, like a bazaar. Vendors present their goods and services for sale, and are looking for consumers of what they sell

At consumer shows, exhibits are staffed by a variety of people – sales, staffing agencies, and owners of the firm (family owned businesses). If sales is the lead objective, the sales process is quite speedy and takes place at the show. Attendees looking to shop are simply looking to buy and continue making their way through the exhibition.

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Smaller exhibits are more representative of these show.
These shows see a higher footfalls than trade shows and help create/build brand awareness in the marketplace.

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